Kidsperience Character Rebrand

Welcome to the Kidsperience Kingdom: A Fairytale for Dental Visits

The original Kidsperience mission was to unite multiple dental practices to maintain consistency company wide. This brand stayed internal, more as a training guide for staff to refer to. Initially, the brand focused on things like phone etiquette, how to verify insurance, how to reschedule appointments, and so on.

Luckily for me, I had the opportunity to rework and expand the existing model. The brand had kid-friendly color schemes and fonts, but didn't have much to offer outside of a few assets. The goal was to make this a patient-facing product so kids can have fun and feel safe at their appointments. I implemented this concept through in-office posters, character cutouts, social media posts, and even a coloring game in order to make it as engaging as possible.

Sparkle, the Toothfairy, headlines the brand. Grimes, the Plaque Troll, may seem bad, but he is a lovable creature the kiddos line up to see. Ziggy, the Toothbrush Dragon, is the kiddos' right-hand man and keeps smiles fresh and clean. Lastly, Flossopher, the Floss Wizard, is a wise old man reminding all of us to get in-between our teeth!